Our Design Process
Here we want to take some time to learn a bit about what it is that you're looking for, your goals, aspirations, ideas, etc. We'll let you know our thoughts and we can bounce things back and forth.
After our initial discussion(s) about your project, we want to take that information and plan out your project. That includes cost, time frames, and overall goals to make your project a success.
Once we get the first two steps out of the way, it's time to start designing something that is going to fit your business. This is the fun part. Here we get to put a little bit of your personality into the project.
After all designs are approved, we take the time to develop your project properly according to the appropriate standards. Further, we start any necessary staff training.
A big misconception is that the launch of the project is the end. It really isn't. After the launch of a project we wait to take a look and see the results. Any result will help with future updates and maintenance. After this step, the process essentially starts over. We'll discuss future updates and ideas, make a plan, and continue the cycle.
Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
Why Digital Marketing Is Important
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Manage Customer Relationships Across All Channels
Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.
Three Keys to Digital Marketing Success
So, what does it take to do digital marketing right? Here are three keys to digital marketing success:
- 1. Manage complex customer relationships across a variety of channels – both digital and traditional.
- 2. Respond to and initiate dynamic customer interactions.
- 3. Extract value from big data to make better decisions faster.
Need a quote for your next Digital Marketing project? Please click here